Use the Publishing menu to access your drafts and previously-published articles. Similar to Medium's editor, there's an icon in the left margin you can click to add other types of content to your article, including embedded content from other sites:įor a list of all the different types of content you can embed, check out LinkedIn’s own published list of providers. A credit might be required for example when using a free stock photo for your article (use paid stock photos as an alternative). Once uploaded, you can add a credit and/or caption. LinkedIn recommend a size of 744 x 400 pixels for best results.Ī cover image showing someone’s face has been found to attract the most engagement. You’ll find the interface easy to get to grips with, and if you’ve used Medium for blogging you’ll notice some similarities.Īt the top, add a cover image to the article by clicking on the image placeholder. Start writing an article on LinkedIn by clicking the Write article button at the top of your feed. According to LinkedIn, content creation on the platform increased 60% in 2020. Later on I’ll show you how to use LinkedIn articles to do exactly that- generate leads.įor content marketing purposes, now an essential for most businesses, the platform is gaining in popularity, particularly for B2B. (In case of interest, here's how to create a Facebook lead generation campaign). The following graph ( source) shows just how important LinkedIn is for lead generation, second only to Facebook for B2B leads: But they're less relevant for B2C businesses. If your business is B2B, almost definitely.Īfter all, 97% of B2B marketers use the platform for content marketing, and LinkedIn articles are a key part of that. Should You Use LinkedIn Articles for Your Business? So now you know who uses it, the big question is. In general, it appeals to professionals keen to advance, and make connections for, their careers and businesses. The majority ( nearly 60%) are between the ages of 25 and 34 years old, though that’s not to say other age ranges can’t be reached. Affluent- most of the users earn $50,000 upwards, with 45% earning over $75,000.Well educated- 51% of users are educated to college level or higher.It has 722 million members, with around half of them considered monthly active users. It is currently owned by Microsoft who acquired the company in 2016. It was profitable within 3 years, and listed on the New York Stock Exchange as a public company in 2011. Older than Facebook, it was launched in 2003. LinkedIn is the social network for professionals, and is largely focused on work, business and careers. What Are the Benefits from Publishing LinkedIn Articles? What Articles Should You Publish on LinkedIn? How to Increase Engagement With Your LinkedIn ArticlesĮnsure Articles Are Visible Outside LinkedIn Get the cheatsheet you need to publish articles on LinkedIn effectively:
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